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Brother combines experiences with “Customer First” philosophy

21 November 2018
Product News

Combine experiences with “Customer First” philosophy, Brother develops new LED and MFC color printers with superior efficiency, value for money, speed, and excellent services for SME businesses and corporates.

Mr. Tomoyuki Fujimoto, Managing Director of Brother Commercial (Thailand) Ltd., revealed that in recent years, no other brand has consistently produced award-winning printing solutions like Brother. By applying its philosophy of uncompromising reliability to solutions that deliver cutting-edge productivity and cost-saving technology for the modern business, Brother has won PCMag Readers’ Choice Award for an unprecedented 9 years in a row, as well as PCMag Business Choice Awards for 5 years running. And now, this same “Customer First” approach can be found in their new series of colour LED printers and Multi-Function Centres (MFCs) for small medium businesses and corporates.

“You shouldn’t have to choose between print quality, performance, or cost-efficiency, but unfortunately, many businesses find themselves sacrificing one or the other when choosing a new print solution. With Brother’s new series of colour LED machines, we’ve set out to change all that.” says Mr. Tomoyuki Fujimoto. “Our latest range of colour printers and Multi-Function Centres deliver outstanding productivity, seamless connectivity, and cost-saving technology in a compact and user-friendly package. Best of all, they are capable of producing brilliant colour documents to help your business create impressive sales and marketing material.”

Regarding the overview of Brother's business, Mr. Teerawut Supapunpinyo, Director of Sales and Marketing, Brother Commercial (Thailand) Ltd., said, “2018 is another successful year of Brother's printer business. According to a recent GFK report from January to August 2018, Brother held a market share of 18.7% in the color laser / LED printer sector and became one of the top two brands in the market, climbing from the 5th place last year. In the color laser / LED multi-function sector, Brother claimed the largest market share of 28.8%, moving up from the 4th place last year. These numbers can be applied as indicators of Brother’s success. This time, Brother has introduced into the market a new range of products with important selling points being quality and price. At Brother, products are created based on the market demand to ensure that the solutions offered to customers are as effective as possible. Equally importantly, the after-sales service has played a crucial role in consumer purchasing decisions today. This year, Brother won the “Best Customer Satisfaction Contact Center” award for the 4th consecutive year and other two “Best Contact Center Agent” awards as the proof of the quality service.”

“At present, the size of SME business is immensely growing thanks to growth factors such as changes in the economic mechanism, the mindset of the new generations who wish to create their own businesses, and even people who take up second jobs to increase their income. These factors have expanded the SME business, and this launch of the new Brother printers will be a major boost to Brother's market share in this product segment,” said Mr. Teerawut. “Brother has been trusted by a number of retail customers or the home use group. Today, the company is creating new challenges by expanding the market into small business customers and corporate customers. We expect the growth rate of this product segment to grow by at least 10%, and we have prepared a comprehensive after-sales service for this business move.”

Mr. Pongphan Surawatchareon, Senior Marketing Manager, Brother Commercial (Thailand) Ltd., provided a further explanation on this new Brother product line, “This new series features two color LED printers, HL-L3230CDN, HL-L3270CDW, and four Multi-Function Centers, the DCP-L3551CDW, MFC-L3735CDN, MFC-L3750CDW and MFC-L3770CDW. Brother is confident that corporate customers will be amazed by the crisp color quality, the cost savings, and more conveniences that come with fast connections, which lead to impressive business results as a result of the following factors: Performance and enhanced features for this new series include:

  • Remarkable Productivity
  • Increased print speed – Enhanced print speeds of up to 24/25 ppm (A4/Letter)<
  • Quick scan speed – Fast scan speeds of up to 27/21 ipm
  • Impressive colour print quality – Create impressive professional-looking documents with vivid colour and sharp definition graphics at high quality resolution of 2,400 dpi
  • Advanced paper handling – Spend less time reloading paper with the 250 sheets paper input tray, handle a variety of papers up to 163 grams with the multi-purpose tray, and scan documents effortlessly with the 50 sheets Auto Document Feeder (ADF)
  • Seamless multi-page scanning – With Dual CIS ADF Scanner technology, you can automatically scan two-sided documents in a single pass without manually flipping the document
  • Convenience at your fingertips – Create shortcuts to commonly-used tasks on the large and user-friendly 3.7” LCD touchscreen
  • Built for multi-tasking – Multi-tasking capabilities allow you to skip ahead to the next task even before your current print job is complete
  • Larger memory and processor – Handle high volume print jobs with processer speeds of 800MHz and increased memory of up to 512MB
  • Cost- Saving Advantages
  • Lower total cost of ownership – With high-yield toner of up to 3,000 pages, you’ll enjoy more printed pages at a lower cost-per-page
  • Save paper automatically – Reduce your paper wastage by half with automatic 2-sided printing, which allows you to set all print jobs to print on both sides of the document by default
  • Cut down on toner cost – Toner Save Mode gives you the option to print using less toner, while still maintaining crisp text and vibrant colours
  • Enhanced Connectivity
  • Effortless mobile printing – Print directly from your iPhone, iPad, Android™ or Windows® Mobile device through Brother’s iPrint&Scan, Apple AirPrint, Mopria® and Google Cloud Print
  • Fuss-free wireless printing – Enjoy convenient wireless printing of documents, presentations and emails from your notebook PC, smartphone, or tablet
  • Scan and print without network access – Wi-Fi Direct enables you to print or scan directly via your mobile device without access to your network. You can also connect with just a tap of your NFC- enable mobile device for convenient printing and scanning
  • Print from and scan to your USB flash drive – With USB Direct Print, you can simply insert your USB flash drive into the integrated USB reader for convenient prints or scans
  • Advanced Security
  • Restrict unauthorized use – Secure Function Lock allows you to restrict access by assigning authorized users or groups with a PIN to access specific functions of the printer such as colour or mono printing, page limits, scanning features and more
  • Manage access to sensitive documents – Secure Print ensures that documents sent for print remain stored in the printer's memory until a unique password is entered on the machine keypad
  • Stay in control of your machine settings – Setting Lock allows you to lock your LCD touchscreen panel to avoid unauthorized users from tampering with the machine configurations

Experience the superior printing experience where quality and value are combined. The new Brother’s series products are available today at Brother's service centers and Brother’s authorized service centers nationwide. For more product information or after-sales service, please contact Brother Contact Center at 0-2665-7777 which won the Best Contact Center Award for 3 years in a row at

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