Brother unveils SP-1 Sublimation Printer: Innovation to bring every dream to life, empowering creativity to unlock business opportunities

Bangkok, 26 November 2024 – Brother Commercial (Thailand) Company Limited has reaffirmed its position as a pioneer in printing innovation with the launch of the Brother SP-1, its latest sublimation printer. Designed to support creatives and small-scale entrepreneurs, the Brother SP-1 offers functionality that seamlessly transforms creative ideas into thriving business ventures. This groundbreaking device is celebrated for its simplicity, eliminating technical and cost barriers, while enabling diverse creative outputs — be it designs, crafts, or personalized products that reflect the user’s unique identity. Tailored to complement the digital lifestyles of Gen Z and Millennials, Brother has also embraced digital strategies, including partnerships with influencers and creative workshops, to inspire and empower Thai creators to grow alongside advanced technology.

Mr. Kittipong Kanokvilairat, General Manager of Sales and Marketing at Brother Commercial (Thailand) Company Limited, remarked that the market for creatives and small-scale entrepreneurs is showing continuous growth, particularly among Gen Z and Millennials, who place great importance on individuality and running businesses in their own distinctive way. He explained that the launch of the SP-1 sublimation printer is not merely about introducing a new device; it is about creating business opportunities for these target groups. The printer’s design overcomes both technical and cost barriers, enabling users to turn their creative ideas into tangible, value-added products. Additionally, Brother is expanding its market reach through digital strategies, including partnerships with craft influencers and hands-on workshops, allowing users to experience the technology firsthand. These initiatives underline Brother’s commitment to empowering Thai creatives and helping them thrive alongside cutting-edge advancements in technology.

Print anything, anywhere with boundary-breaking printing innovation

The Brother SP-1 has been meticulously designed to meet all creative needs. It supports a variety of paper sizes, including A4, LGL, and Letter, and can print on a wide range of materials such as clothing, bags, mugs, phone cases, and home décor items. The SP-1 is also built for high-volume printing, capable of producing up to 1,200 pages per ink set. Using genuine Brother ink cartridges ensures high-quality, smudge-free prints while prolonging the lifespan of the print head. This makes it an ideal choice for both amateur creators and small-scale entrepreneurs. By offering the ability to create distinctive products, the SP-1 opens the door to endless creative opportunities. Its versatility enables users to effortlessly transform unique designs into value-added products, making it an excellent tool for building a profitable business.

User-friendly technology for effortless design and operation

The Brother SP-1 is equipped with features that make printing accessible and straightforward for everyone. Its 2.7-inch LCD touchscreen offers clear, responsive controls for an intuitive user experience. The printer supports wireless connectivity, including Wi-Fi Direct, eliminating the need for an access point and allowing seamless operation with up to four devices simultaneously. This flexibility ensures smooth usage in any environment. Additionally, the SP-1 includes an Auto Mirroring function, enabling users to print images without worrying about reversed orientations. Its high-speed printing capability is perfect for creators and entrepreneurs seeking to save time while enhancing productivity, making it a valuable tool for optimizing creative workflows.

Create art at your fingertips with Artspira: a design tool for everyone

The Artspira application is a key feature that elevates the Brother SP-1 experience, making it more accessible and convenient — all without additional cost. With cutting-edge tools, users can easily design projects, whether editing images, modifying text, or adjusting backgrounds. Every step can be completed anytime, anywhere, making it particularly ideal for those with no prior design experience. Artspira provides flexibility, offering pre-made templates for quick customization or the option to create entirely new designs from scratch. Users can personalize their work to reflect their unique style and meet specific needs effortlessly. There’s no need for complex software or advanced design skills, making Artspira the perfect tool for creators of all levels, from beginners to seasoned professionals.

Transform ideas into opportunities: perfect for small businesses

The Brother SP-1 has been developed to meet the diverse needs of its users, whether independent designers, craft businesses, souvenir sellers, or hotels looking to create custom-made gifts for their guests. It is also ideal for individuals who enjoy crafting personalized items for themselves. With a one-year warranty or a printing capacity of up to 8,000 pages, the Brother SP-1 is the perfect choice for those starting a business, particularly small enterprises seeking cost-effective investments and flexible production capabilities. Not only does it help to reduce costs, but it also enhances the ability to create unique, innovative products that stand out. This allows business owners to respond swiftly to customer demands. To further support users, Brother offers comprehensive after-sales services and guidance from a team of product experts, ensuring that every step of starting a new business is straightforward and hassle-free.

The Brother SP-1 is now available for purchase at the affordable price of just 15,900 baht. You can acquire this innovative device through authorized dealers.

For more information about the Brother SP-1.
Thai version: https://www.brother.co.th/th-th/contents/sublimation-printer
English version: https://www.brother.co.th/en/contents/sublimation-printer

Product introduction videos:
Facebook: https://www.facebook.com/share/v/1BAHXoEpsV/
Youtube: https://youtube.com/shorts/DU8H9Z60WpQ?feature=share
Tiktok: https://vt.tiktok.com/ZSjCsD3b2/

About Brother Commercial (Thailand) Co Ltd,

For more than a century, Brother has won recognition as a brand synonymous with delivering product innovation and customer satisfaction. A Japanese company founded in 1908, Brother has 19 production facilities and 43 sales companies operating in 41 countries in different regions today. Brother is now a leading brand that produces quality innovative products for the print and imaging, labelling and sewing markets. Key products include laser printers, Multi-Function Centres (MFCs), fax machines, labellers, label printers, and a wide range of home and industrial sewing machines. A trusted brand worldwide that believes in the "Customer First" approach in all aspects of our business, Brother has continuously met the varied needs of our customers through our comprehensive range of quality solutions.

For more information, please contact Brother Commercial (Thailand) Ltd. via the website: www.brother.co.th
Social Media Channels: Facebook / TikTok / YouTube / Instagram / X / Line Official: Brother Thailand
You can also reach the Brother Contact Center at 0-2665-7777.