Brother Launches Comprehensive Relief and Recovery Plan for 10,000+ Flood Victims in Southern Thailand — Offering Free Repairs Across 9 Provinces and Special Financial Aid for Impacted Employees

Bangkok, 23 December 2025 – Brother Commercial (Thailand) Co., Ltd., a leading Japanese printing solutions provider, has announced the success of its urgent relief mission to support residents in Southern Thailand following the recent major flood crisis. The company has partnered with Prince of Songkla University (PSU) to support evacuation centers caring for over 10,000 flood victims. As the situation begins to stabilize, Brother is transitioning into a comprehensive recovery phase through its “Brother Side by Side: Flood Relief” initiative. This project offers free labor for repairs and significant discounts on spare parts across nine southern provinces, alongside a dedicated emergency budget to assist affected employees in repairing their homes, ensuring a swift return to normalcy and a restored quality of life.

The widespread flooding in Hat Yai District, Songkhla, and neighboring provinces prompted Brother to mobilize resources for immediate, targeted emergency relief. The company donated 100,000 baht to the Prince of Songkla University (PSU) Flood Relief Center, the largest shelter in the region, which accommodated up to 14,000 evacuees at its peak. This contribution supported holistic care for the victims, including food, clothing, shelter, communication systems, and medical services at the university’s field hospital. As water levels recede and residents return home, PSU is transitioning to a recovery phase in collaboration with government agencies, such as the Ministry of Social Development and Human Security (MSDHS) and Provincial Administrative Organizations (PAO), to support vulnerable groups and rehabilitate local communities.

Recognizing the challenges of the post-flood recovery period, Brother has implemented urgent policies to alleviate financial burdens and restore the well-being of both customers and employees through the following measures:

• Customer and Partner Support: “Brother Side by Side: Flood Relief” Active now through 31 December 2025, this project covers customers in nine southern provinces: Songkhla, Krabi, Nakhon Si Thammarat, Phatthalung, Pattani, Yala, Narathiwat, Trang, and Satun. Benefits include:
  • Free Labor: Complimentary inspection and cleaning services for all devices.
  • Free Spare Parts: No cost for parts for devices under warranty.
  • 20% Discount on Spare Parts: For devices outside of the warranty period.
  • New Device Purchase Support: To reduce the cost of replacing damaged equipment, Brother is offering special discounts of up to 2,000 baht on eight popular Inkjet and Laser printer models. Under this initiative, customers can receive immediate discounts without the need for a trade-in. The MFC-L3760CDW is eligible for a 2,000-baht discount, while the DCP-T830DW and MFC-J2740DW receive a 1,000-baht discount. Additionally, a 500-baht discount is offered for the DCP-T230, DCP-T430W, DCP-T530DW, HL-L2460DW, and MFC-L2805DW. This promotion is valid from 10 December 2025 to 31 January 2026, with a limit of 30 units per store per month.
• Employee Welfare Measures Brother has approved a special emergency budget to assist employees whose homes were damaged by the floods. This funding is dedicated to home repairs and restoration, aimed at boosting morale and supporting staff members who are considered part of the "Brother Family."

Through this crisis, Brother remains steadfast in its commitment to growing alongside Thai society, whether in times of peace or crisis. We are ready to be a driving force in helping the community overcome every obstacle, adhering to our 'At Your Side' philosophy to ensure stability and a sustainable quality of life for our customers, employees, and society.

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