Brother Invests Over 30 Million Baht to Launch the IT Industry’s Largest Campaign: ‘Brother Ink Tank Plays Big: Win a Mercedes × Triple the Thrills’

Bangkok, 2 December 2025 — Mr. Teerawut Supapunpinyo, Managing Director of Brother Commercial (Thailand) Limited, revealed that the successful launch of Brother YES Tank – Brother’s best‑ever Ink Tank series – in March 2025, featuring communications with popular actor ‘Jamyjamess’, has significantly boosted brand recall and driven outstanding sales momentum. This surge has enabled Brother’s Ink Tank printer line‑up to climb to No.2 market share in Thailand’s overall printer market in Q3/2025, reaffirming Brother’s strength as a brand that genuinely understands the needs and lifestyle of modern consumers.

To express gratitude for customer trust — and to set a new benchmark for the IT industry — Brother is launching its largest campaign of the year and the industry: ‘Brother Ink Tank Plays Big: Win a Mercedes × Triple the Thrills’. This premium-level campaign has been designed to deliver a ‘beyond‑expectation experience’, offering customers three tiers of exclusive rewards over a three‑month period, from 1 December 2025 to 28 February 2026. The campaign reflects Brother’s commitment to elevating value and aligning with premium lifestyle expectations in a tangible, meaningful way.

Mr. Kittipong Kanokvilairat, General Manager of Sales and Marketing at Brother Commercial (Thailand) Limited, added that the campaign offers three immediate layers of value for customers purchasing any participating Brother YES Tank printer models: DCP‑T230, DCP‑T430W, and DCP-T530DW.

• Reward 1 – SAVE: Special promotional pricing on participating printer models, with discounts of up to 10%.
• Reward 2 – RECEIVE: A complimentary exclusive Brother camping chair, valued at 990 baht.
• Reward 3 – WIN: The chance to win monthly prizes totalling over 4 million baht, including:
  • 30 prizes of 1-salueng (¼ baht) gold (10 prizes per month)
  • 18 iPhone Air smartphones (6 prizes per month)
  • 1 Grand Prize: Mercedes‑Benz EQE300 Saloon, awarded in the final draw

Customers can register via LINE Official Account: Brother Thailand, and gain monthly entries into the prize draws. Official draws and announcements take place on the 6th of the following month. The first round will take place on 6 January 2026; the second round on 6 February 2026; and the final round on 6 March 2026 – featuring the Grand Prize draw for the Mercedes‑Benz EQE300 Saloon. Buy early for more chances to win — and the more printers purchased, the greater the odds. This once-a-year mega-thrill is reserved for those who act fast.

Brother is implementing a nationwide omnichannel communication strategy, spanning both online and offline platforms across all provinces, to maximise awareness and momentum. A total marketing budget exceeding 30 million baht has been allocated to ensure the campaign generates powerful, nationwide impact.

Brother is confident that ‘Brother Ink Tank Plays Big: Win a Mercedes × Triple the Thrills’ will serve as a major driver of the Ink Tank printer category during the high season, strengthening Brother’s position as No.2 in market share and closing the gap towards the top spot in a meaningful way. The campaign supports Brother’s long‑term ambition to become a trusted leader among Thai consumers and to build sustained brand loyalty.

For more information on Brother’s news and products, please visit www.brother.co.th or follow Brother Thailand on Facebook, TikTok, YouTube, Instagram, X, and LINE Official: ‘Brother Thailand’.